Calta's 24/7 Fitness
November 16, 2015
Logo & Branding Refresh
Calta’s 24/7 Fitness, in business for over 35 years, offers full cardio, free weights, and a boxing studio that has trained some of America’s “best” such as Antonio Tarver, Winky Wright and Jeff Lacey.
For this project we wanted to keep their current branding but give it a fresh, updated feel to mesh with their new website and ever growing brand. We took that challenge and ran with it! With a Refresh of their logo, identity and branding strategy on all marketing materials and signage, in-store and out!