19 Feb 5 Reasons to Hire a Graphic Designer
The computer is a great tool, and it makes it easier for small business owners to create their own flyers, brochures, postcards and even websites. So why would you want to use the services of a professional graphic designer? Here are five reasons why small business owners are best served by hiring a graphic designer to create their marketing materials.
1. You don’t have time.
With everything involved, time is of the essence. Not being comfortable or knowledgeable can eat away at precious time. Getting your design up and out the door ensures faster responses to your product, less frustration and having a professional graphic designer do it leaves you with time to spend on other aspects of your business.
2. You can’t afford not to hire a graphic designer.
It can end up costing two or three times as much to get your design where you want it if you try doing it yourself or using a quick online solution. There’s no guarantee that you have hired a true professional. Understanding how to set up work for print, using colors, saving images correctly, overprints, bleeds, safety, size, RGB or CMYK, pixels, jpegs or pngs…it can become overwhelming and costly.
Having a professional do it leaves you with time to spend on other aspects of your business.
3. Communicating your brand or business.
This is the key to any design that stands behind selling a product or branding. Having a nice design isn’t enough, a working design isn’t only compelling but aids in communicating your ideas with or without text.
4. You want to keep your look consistent.
In order to maintain a brand and preserve recognition, you must have consistency. It takes a graphic designer who is equipped with the knowledge, experience and understanding of consistent branding to bring your vision together under a strong presence.
Fresh ideas are what makes a successful designer and you want someone that doesn't have to mimic what’s out there but who will try to go above and beyond to better it.
5. You want to stand out and take pride in your marketing materials.
A graphic designer will be aware of what’s trending in the world of design and advertisement. Fresh ideas are what makes a successful designer and you want someone that doesn’t have to mimic what’s out there but who will try to go above and beyond to better it.