Branding is one of the single most important elements of a company’s ability to grow, retain repeat customers, and ultimately succeed in a competitive marketplace. Unfortunately, many businesses have a disconnect between what their brand should be representing and what it is representing. Most people tend...

There was a time when only a few companies knew about social media. But today, it is rapidly turning into a vital part of the modern marketing mix. Admittedly the entire marketing landscape has changed with the introduction of social media. With this revolution, managing...

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