08 Jun Geometric Patterns in Logo Design
Re-branding logos is a hot topic these days and using geometric shapes and patterns in logo designs and branding is a part of the ongoing discussions. Geometric shapes work great in building logos, they add dimension, vibrancy and flexibility. If you use illustrator to build your logos, the world is your oyster as you can construct a zillion geometric shapes to do your bidding! Consider using strong shapes and patterns the next time you sit down to create a logo to give it a strong modern look. Shapes allow you to pull, push, overlap and unite in an unending array of versions, so go for it!Geometric shapes can be strong, bold and striking design elements, so naturally they work fantastically in the world of logos. Click To Tweet
Below are some examples of variety in Branding with Geometrics from The City of Melbourne. The project was done by Landor Associates, and it exemplifies what shapes can add if used wisely.
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