11 Mar What’s the One “Secret Ingredient” That Successful Websites Always Have?
A lot of businesses, both new and old, have a website for one reason…
They think it’s just because they’re “supposed to.”
It’s 2017. Everyone has a website. The kid down the street who mows lawns and sells warm lemonade has a website. Your uncle Frank who spent half of Thanksgiving dinner talking about chemtrails has a website.
While there is some truth to the idea that you’re supposed to have a website if you’re operating an even remotely modern business, it’s a shame that for many business owners the buck stops there. Their website is viewed as simply another cost of doing business in the modern age.
Smart business owners know that their website isn’t just a necessity—it’s a business-generating asset. It’s an integral component of their overall marketing strategy.
If you approach your website with this mindset, it’ll pay for itself many times over rather than just sitting in cyberspace collecting digital dust bunnies.
The Secret of Successful Websites
No matter what stage you’re at in your business career, you’re almost certainly very familiar with goal-setting.
You have goals for what you’d like to accomplish today, tomorrow, next week, next year, and in the next five years. Probably almost every action you take in your day-to-day working life is intended to further those goals.
Have you ever thought about what the goal of your website is?
If the answer is just “to let people know my company exists,” you’ve wildly undersold yourself and your business.
In order to set a better goal for your website—so that it can become a genuine asset instead of just a digital business card—start by asking yourself a very simple question:
What is the single most important action a visitor on your website could take?
What is the single most important action a visitor on your #website could take? #BigQuestions Click To Tweet
If you’re not sure, now is the time to give it some serious consideration.
For many website owners, their answer might be…
• …To motivate the visitor to pick up the phone and call my company.
• …To sell a product.
• …To inspire readers to visit my store.
• …To sell a ticket or get an RSVP for my next event.
• …To gather some basic information about the visitor so that you can contact them and let them know why you’re the best in the business and why they should hire you immediately.
On that note:
If you’d like to discover how Design Ninjaz can help you build a dangerously effective website and brand, contact us today.
Ahem, excuse us. Where were we?
Once you know what the most important action visitors on your website can take, you can start pointing everything in that general direction.
What’s in a CTA?
A CTA, or Call to Action, is the text, button, image, or link on your website that has the express purpose of calling the visitor to take one action or another.
You’ve seen plenty of them if phrases like “Learn More,” or “Sign Up Now” sound familiar.
Not all CTAs are built the same of course—some are definitely better than others, and they don’t all have to be the same thing. It’s perfectly reasonable (and smart) to have multiple CTAs on your website.
Two important considerations:
If your CTA is taking the form of text-only, it should explain the “why.” Just saying “Contact Us Now!” isn’t enough—let your visitors know why they should take whatever action it is you want them to take. If you’re having trouble coming up with what to say, ask yourself this question from the perspective of your potential customer: “What’s in it for me?”
If your CTA is an image, make sure it really stands out—don’t just grab the first stock image that you see. Think something unusual, unexpected, or even weird (if that’s appropriate for your industry). Images, colors, and other visual elements are powerful communicators. Use them to make your CTA really stand out on the page.
Final Thoughts on the Secret Sauce
Yes, that rhymed, and yes, it was awesome.
If the goal of your website isn’t clearly defined or you’re a little sparse on the CTAs, the sooner you figure out these critical elements, the sooner your website will become an asset rather than an expense.
Just like you’re an expert in your field, so are we—creating powerful brands and effective websites with clearly defined goals is our bread ‘n butter.
Care for a chat with us?
We genuinely care about what you have to say. If you’d like to be heard by a team of dedicated experts, tell us a little about yourself and your unique situation. We’d love to get to know you.